Saturday, July 02, 2011

Why Traffic Exchanges Are a Fail

maybe you  stumbled already over so called "Traffic Exchanges."  If not, let me explain what a traffic exchange is.

traffic exchanges are programs where you watch sites from other members and gain credits for each site you see.

there are also Bonus Credits after an amounts of sites you view in a row, special credits and so on.

the earned credits you gain you can use for placing banner/text links or for showing up your site to others.

by now you must say "well, if its free to join and i can make traffic to my site  thats a great place so start".

but let me tell you, it is a waste of time and i will explain you why.

first, every viewer of a site on the web, decides within a fiew seconds, if a site is relevant for him or not.

this first starts wih the design of the site, content flow, topic, menu structure and many other factors.

If your site doesnt fit in one or more of these categories, your viewer is gone and drives to another site.

this rule makes it already difficult, when you have your site ranked somewhere in google,

cause last but not least, the person behind the screen decides if your site is worth of interest and not a search spider.

okay, now you say "Hah, i got you, i redesign my site, do a nice layout, put good content on it and then i drive insane traffic to it and people will like it."

and guess what.."yes, they will like it, if they stumble on your site from google or another source but not from a traffic exchange"-

a traffic exchange first priority is to GAIN credits so you can use these for your site, almost everyone on these programs think like this.

so all they do is click forward to the next site, no matter how good your content is, thats their drive..to collect credits.

and this is where everyone loses on both ways:

1.you who put your site to the program and put your credits to advertise it.
2.the same you, who clicked from site to site, his only goal to collect credits to put your own site into it, in hope it will be seen (sadly 90% of the people will think like you and just click to the next site)

optional you can with almost any traffic exchange program buy Credits with your Payment processor to skip the clicking part..but..packages like 4,99 US$ for 1000 Hits to your Site which is not even examined more closely by the viewer is throwing money out of the window.

traffic exhcanges deliver "dead traffic", means..your site could have 2000 hits from the rotator of the program, but only 5 of them digged deeper in your content. and for that you collected credits for hours..

if you dont´t believe me, check it out for yourself. Make an interesting blog for example, to make it more attractive even a niche blog.

drive traffic from a traffix exchange from it and see in your statistics what people clicked on your page, etc.

tell me your experiences, i look forward to hear them. but do not think i didnt´t warn you :)